We create more hours of live content than any other broadcast media in Australia and can connect brands with 95% of Australians each week via our regional free-to-air TV networks, national radio networks, online, mobile and unique one off events. Our wide range of media offerings gives us the unique opportunity to provide inventive, interactive and cross platform campaigns.
Southern Cross Austereo is one of Australia’s most diverse media brands. As a consequence we have the potential to reach 95% of Australians.
In metropolitan areas, Southern Cross Austereo engages approximately five million Australians each week. Regionally, our combined radio and TV offer has a potential audience of 8.34 million people which is close to 40% of all Australians.
Our expertise in content creation, integrated multi-platform campaigns, strategy, research and experiential events allow us to offer advertisers compelling entertainment media solutions that deliver real results.
Southern Cross Austereo – Sales, is home to the largest metropolitan based radio and regional TV sales team in the country.
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The TV division looks after 19 regional free to air television licenses. These licenses cover 30 regional sub markets (or population centres) across the country.
The radio division represents a total of 140 stations across 68 markets nationally.
78 of these stations are wholly owned by Southern Cross Austereo, and 2 are joint ventures.
The remaining 59 stations are independently owned groups of stations which are represented by Southern Cross Austereo
The digital division is responsible for online advertising and integration across 85 websites nationally alongside the development of microsites, mobile apps, online video and social media campaigns for clients.
We aim to allow media buying across multi-platforms in metro and regional markets to be more unified, simplified and streamlined, providing better value and greater impact for our clients.
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